I worked for Jack Daniel's for more than 5 years and this brand will always stay in my memory. As a team we developed many campaigns which were implemented in many countries and even now I see during my travels parts of our work around the world. Here are some of them presented.
Jack Daniel's Mobile Experience
Creating a long-term, living project is a demanding, rewarding job and I'm proud that I could be part of the team. We were asked to develop a Jack Daniel’s brand experience which could deliver the spirit of Jack Daniel’s to a wide audience. Our solution was to create the Jack Daniel’s Mobile Experience - a JD truck which could travel around European music festivals and allow people to have an authentic brand experience. It is great to see people enjoying their time in the JD Mobile Experience, sipping whiskey, playing black jack, and relaxing in charcoal mellowing vats where normally the whiskey is going through the charcoal.
Jack Daniel's Family of Brands
A campaign which supports very premium brands from Jack Daniel's portfolio. The ideas behind this project was to make connection between the brands and art, photography, unique experiences etc. The the visual look should be without any logo but make the connection with using elements from Family of Brands family.
Gentleman Jack digital
Featuring more classy product from Jack Daniel's portfolio - Gentleman Jack trough digital world. Below digital magazine and digital survey.
Jack Daniel's Birthday Campaigns
Every year in September people around the world celebrates Jack Daniel's birthday. It is not known when exactly Mr. Jack Daniel died so it is being celebrated the whole September. It is one of the key campaign for Jack Daniel's. Every year there is a main focus on one aspect from life of Mr. Jack Daniel.

Jack Daniel's Birthday 2011
The idea for the campaign was a competition where bands and single players or singers could be the ones playing at Mr. Jack Daniel's birthday celebrations. Every band could enter the competition and win the prize and selected of them would be the official bands for the events. We developed bw striking graphic style combining music elements with whiskey splashes.
Jack Daniel's Birthday 2013
In 2013 the special limited bottle edition was produced remembering the White Rabbit saloon. There based on the story sold Mr. Jack Daniel his first fine sipping whiskey by glass.
Jack Daniel's BBQ
BBQ has very strong connection with Jack Daniel's. It is due to its Tennessee traditions and also charcoal is very important part during making every drop of Jack Daniel's. We developed the whole toolkit consisting from print, POS and many various medias.
Client Jack Daniel's
Agency Arnold Worldwide Prague
AD Pavel Smidingr, Vladimir Adamovic, Petr Slobozdian, Leona Kubisova
CW Christopher Cook, Maie Crumpton, Adam Roucka
CD Michal Siml, Paul Richard Matthews
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