The agency was asked to develop new visual style for Myslbek Shopping Gallery in Prague. Due to the size of the shopping mall it can't compete in size with other, larger shopping malls. But its location just in the heart of the historical centre of Prague gives it very unique aspect. We decided to highlight this this and to create a visual style which will communicate the unique shopping experience - to combine shopping, great location of the mall in the historical center of Prague with art and design. We connected the visual style with architectural elements in the building itself to make the style even more tight. The new style included new website, iconography and infographics, magazine layout, facebook profile and many more.
Style overview
Magazine layout
Client Myslbek Shopping Gallery Prague
Agency Arnold Worldwide Prague
AD Pavel Smidingr, Vladimir Adamovic
CW Christopher Cook
Photographer Matus Toth
CD Paul Richard Matthews 
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